This student project was a rebrand for Neenah Paper. Neenah is a paper company that is trying to broaden their demographic from only offices and businesses. This rebrand markets to designers, artists, and environmentally conscious consumers. The identity brings fun to the experience of paper shopping, attracting this new crowd. This logo reflects Neenah’s upbeat and refreshing essence. The logo captures variety, luster, and excitement from their different collections. Brings beauty, fun, and attractiveness to paper.